When I win,
those around us win, & you win
WIN.I.T.Y, is a Supports Brokerage agency dedicated to providing knowledge, hope, and real-life help to those who need it most. I believe that everyone can overcome disadvantages and achieve their dreams via WIN.I.T.Y.
Latonda Hinton, CEO
Our Values
Empowerment
Providing the tools and resources needed for individuals to achieve their goals.
Supports Brokerage
Latonda Hinton, CEO of WIN.I.T.Y
LIFE & EMPOWERMENT REINVESTMENT SUPPORT FACILITATOR
There comes a time when transformation requires more than tradition. I am Latonda Hinton, and I walk a new path—one I created from the ground up, forged through firsthand insight, resilience, and the quiet strength of those who’ve been system-bound yet soul-free. As the Life & Empowerment Re-Investment Support Facilitator at WIN.I.T.Y, I don’t simply guide; I liberate potential. My title is not borrowed from conventional models. It is an original calling—crafted for those who don’t fit the mold and never should have had to. I designed this role for the dreamers living within regulated boundaries, especially those within the DDD system, where vision and voice often go unheard. I exist not to navigate the rules, but to empower the human being within them.
My work is centered around helping individuals shift the lens of how they see themselves and how they spend on themselves—not just financially, but emotionally, spiritually, and energetically. This is not coaching as you’ve seen it. It’s personal empowerment infused with purpose, clarity, and a reawakening of possibility. Whether my clients are struggling with self-worth, confidence, the effects of generational limitations, or learning how to reallocate what they already have to live with dignity and joy, I help them reconnect to their own sense of value. It’s about redefining investment—not into things, but into selves. Every client is met with a custom experience that honors who they are and where they dream of going.
WIN.I.T.Y was born out of necessity. Out of love. Out of a deep understanding that real empowerment doesn’t happen in sterile boxes—it blooms in personalized, dignified support. I am here to challenge the limitations and rewrite the narrative for individuals who've long been overlooked or underserved. I don’t teach people how to follow the system—I show them how to thrive within it while preparing for life beyond it. This is your permission to dream again, to live intentionally, and to invest in the one person who matters most—you.
THE FOUNDER:
WIN.I.T.Y, was founded in August 2024 by Latonda Hinton, who currently resides in New Jersey. Latonda has struggled with finding and getting resources most of her life. She has been in situations where she was disadvantaged and lacked the proper support system growing up and as an adult. Our founder's journey from hardship to hope inspired the creation of this agency. WIN.I.T.Y can provide an abundance of opportunities from tackling self-esteem and economic hardships issues to housing placement opportunities. WIN.I.T. Y is looking forward to expansion in the near future. We are here to make a difference, to open doors, and to provide the necessary resources for those who truly need it most.
Meet Our Dreamers
At WIN.I.T.Y, we believe in the power of dreams. Each person we support has their own unique story, filled with dreams and aspirations that guide their journey. WIN.I.T.Y Supports Brokerage inspires individuals to understand their hopes and dreams for the future and help them realize it's not too far.
Do you have dreamers on their journey for support and real financial empowerment? Explore how WIN.I.T.Y can help turn their aspirations into reality. Learn more about our services and how you can contribute to making these dreams come true.
Empowering Support for a Brighter Future
Discover how WIN.I.T.Y services can make a difference for you or your loved ones.
Supported Benefits Credit
WIN.I.T.Y is very essential to this world we live in today. We assist in opportunities to get the basic essentials you need to thrive in your home. Ask me how I can help your loved one get served through WIN.I.T.Y's Goods & Services option.
Housing Support/Resources
Finding a safe and stable place to live is crucial. WIN.I.T.Y inspires to receive funding via sponsors/donors to build homes for our most forgotten individuals with limited resources and support. Latonda is not just a business owner, but she is also a Realtor with Better Homes and Gardens Maturo! She can also help her clients find housing and become more independent. As previously mentioned, Latonda inspires to expand. COMING SOON: Learn how to become a sponsor/donor with WIN.I.T.Y. and donate to help build homes for the ones who need you most. It's already tough securing housing vouchers through subsidies, housing programs, and other means. Let's help each other by investing in one another.
"WIN.I.T.Y has been a beacon of hope for me! I was sleeping on inflatable beds that didn't last long, but I was able to get help in moving into a new apartment and receive a brand new bed set directly from the CEO. WIN.I.T.Y has made a huge difference in my life so far! I feel more secure and hopeful for the future!"
Lashonda H.
WIN.I.T.Y Client
"I was able to get house warming gifts directly from the CEO of WIN.I.T.Y. & it has made a huge difference in my life! I will ask my Support Coordinator what I need to do to get WIN.I.T.Y to further help me with other resources such as food and other housing essentials I need for my new apartment. Latonda is an amazing person and I'm hoping that her agency will be a game changer for people who need better resources such as myself." G. Jackson
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